News

Introducing....Robes! (& Coral!) February 08, 2017 12:55

We are SO excited to announce that we have recently launched our newest addition to the MADI Apparel line, ROBES! The Karen Restful Robe is super silky and comfy - you'll wanna wear it when you wake up, after you shower, putting on your makeup, reading a book, etc...AND YOU CAN! According to this recent 'Glamour' article, robes are not just for the bathroom anymore! It's also perfect for brides and bridal parties for "day-of" getting ready!
Like all of our MADI intimates, it was designed by our founder, Hayley, as well as cut/sewn in Kansas City. The Karen features a V-neck front neckline with a 1 inch wide tie string, three quarter length sleeves and lace trim on the sleeves. It's made of stretch knit viscose from Bamboo which is 95% Bamboo and 5% Rayon.
We are offering The Karen Robe in Ivory as well as our newest color Coral, in sizes XS-XL.
We are also very excited to announce our newest color offering just in time for Valentine's Day, Coral! We are offering two of our styles, The Diana and The Kaydee in our newest color!
Come by our storefront, or hop on our website and check out our newest releases, we hope you are as excited as we are!

Outfit of the Week: Sunny Day Dreams May 05, 2016 18:55

This week we are featuring our Ivory Sybil Sleep Top! (And of course a pair of our MADI underwear!) This outfit is perfect to enjoy the warm sunny days that have finally decided to show their face! This outfit is perfect for a walk through the park, sitting outside, window shopping, a picnic, or just about anything It's perfect for anything because it's comfortable and cute!
We're starting with The Kaydee- Wide Lace Brazilian underwear and over top of them putting a pair of cuffed denim shorts. On top, we're putting on our Sybil Sleep Top in Ivory, and tucking it in the shorts just a little! We're accessorizing with a tan cross-body purse and a pair of complimentary lace-up gladiator sandals. We're finishing the outfit with a layered gold necklace and a simple stack of gold bangles! 
Where to find this #MADIstyle:
Shorts: Macy's
Purse: Fossil
Shoes: Nordstrom
Necklace: Stella & Dot
Bracelets: Ross-Simons

Panama Drop-Off Donation! May 03, 2016 14:53

Executive Director of our non-profit arm MADI Donations - Lindsey - was on a MADI underwear drop-off in Panama in early April!  Here's an update on our mission and partnership in Panama:
Lindsey saw a great need throughout Panama and the comarca home to the Ngobe Bugle Tribe - for women's underwear. It's a luxury item most western women take for granted. 
MADI Donations partnered with companies 4Love (a clothing company that focuses on women empowering women) and Sowing Seeds of Love (a non-profit Lindsay started in Panama that empowers indigenous women, children and orphans through education, team sports and teaching different trade skills.)  Lindsey has established great credibility within these communities as she has been living and empowering these individuals for 4+ years. She knew exactly where to travel to bring these amazing undies to women!  
The donation drop-off consisted of a 2+ hour drive into the comarca followed by a two hour hike up the mountains to distribute undies. They were blessed with passing out 120 pairs in the comarca. With each pair of underwear, the drop-off team also added a note letting the women know they are beautiful and loved. At first, the women were a bit timid and smirked about the undies but when Lindsey talked to them, made jokes and let the women choose the style of undies they liked the best, the whole donation drop-off team watched these women light up!  Love and joy filled the air.
 
MADI undies were also distributed to teenage girls and workers at both orphanages (that our partnered organization Sowing Seeds of Love supports) as well as to all the women of 4Love, their daughters, sisters, sister in laws, aunts, etc..! 
This was Lindsey's first donation drop-off since she became part of our team as Executive Director in February!  In her words "I can't wait to see what the future has in store for MADI Donations and the trips we will embark on to provide women with the joy of undies!"  
Two extra fun facts: 
The women couldn't believe the underwear was made out of Bamboo, they were fascinated by that. 
They loved the black briefs (The Bonnie style) and black lace pairs (The Kaydee style).

The Women Behind The Underwear April 28, 2016 21:27

Each MADI style is named after individual women who’ve made a difference in the life of our founder and who symbolize the kind of impact MADI can make in the world! Keep reading to learn about how each style got it's name!

From Hayley, MADI’s founder:

I wanted the women buying MADI intimates to picture their mom, sister, best friend, etc. receiving the donated pair.  This was a CRUCIAL element in our development - not only is the name of our intimates line a woman's name (MADI - also spelling out Make a Difference Intimates) - but our styles are named after women as well.  I wanted the women receiving the donations to matter - to have a name.

These important women in my life even inspired the creative process behind designing the garment shapes.  I'm a woman - and I know what women wear and don't wear.  We stick to the styles we know and love - it's usually pretty black and white - but this answer certainly isn't the same across the board for every woman.  For example, some women only wear briefs. Some only wear thongs.  So, I designed clean-cut styles that women feel sexy in and feel comfortable wearing most often.  I wanted to steer clear from trendy styles and fabrics or loud colors that lose their flavor after a year or so.  MADI intimates are simple, luxurious basics that women constantly search their drawers for.  

During the design process, I pictured the loved one who inspired the style name.  I let the design flow from her personality - what makes her unique to the world?  How can an undergarment style embody the essence of her soul?

 

 

The Bonnie

First, I started with my Grandma, Bonnie.  (I call her Gaga, but that wouldn't make for a very nice panty name :) ! )

The brief reminded me of her - because it's CLASSIC.  Briefs will never go out of style - even young women find them most comfy.  When I think of my grandma I think of comfort, ever-present, and always in-style :).

About the style:

Buy The Bonnie HERE

 

Bonnie is well rounded in life and on your body.  High-rise fit with a retro look, flattering every womanly curve.

 

 

 

The Mimi

Mimi is what I call my other Grandma.  She's always around and has never let me down!  This makes me think of the bikini style.  It's modest in the back and doesn't ride - you know she will always stay with you :).

About the style:

Buy The Mimi HERE

Mimi's got your back in everyday life (literally) with full coverage bottoms and a chic, clean front. 

 

 

 

The Kyle

Kyle is my best friend since 4th grade.  She has a gender fluid name and is always up for anything.  The origin of the classic boyshort stemmed from boxers - a low-rise fit with a wide band.  We made it a cheekier cut though - why?  Because we're girls and want to feel sexy!

About the style:

Buy The Kyle HERE

Kyle is the girl-next-door.  Comfy coverage with a classic fit.

 

 

 

The Pamela

Pamela is my wonderful mom.  She is the most genuine person I know - but also is a major "boss chic" with sass.  This style is inspired by the Brazilian swimwear bikini style.  I drew this one up living in a small beach town in Florida.  It reminded me of my mom - sweet and cute all around but spicy when you least expect it!

About the style:

Buy The Pamela HERE

Pamela is sweet with a little bit of spice.  Feminine, soft and sexy with moderate bottom coverage.

 

 

 

The Diana

Diana is my other best friend from 4th grade.  She's outspoken and knows how to express exactly what she wants!  Her hair even inspired this style.  Her long, wavy locks remind me of the fluid, feminine floral pattern in the wide lace band.

About the style:

Buy The Diana HERE

Diana isn't afraid to be different – she radiates beauty and confidence.  Ultra cheeky bottom with a floral wide lace band

 

 

 

The Kaydee

The Kaydee was named after my college sorority, Kappa Delta.  I learned a lot of confidence in this life stage - I also had a lot of fun with my sisters, creating memories that will last forever.  This style (our now most popular style) was designed with confidence and flair.  This one is a guys' favorite! :)

About the style:

Buy The Kaydee HERE

The Kaydee is confident and sassy.  Cheeky bottom coverage with a flirty floral wide lace band.

 

 

 

The Sybil

The Sybil sleep top was named after my first cousin.  She's bold and loud, but is somehow soft and cuddly at the same time.  The design behind this top was to be a garment you never want to take off.  And this is literally a possibility as the top was designed to be worn for bed and outerwear over jeans or shorts!

About the style:

Buy The Sybil HERE

Sybil is bold and mysterious.  She's comfortable in her own skin.


Outfit of the Week: Afternoon Picnic April 21, 2016 20:47

This week, we're getting outdoors with this outfit for an afternoon picnic! It's finally warming up and what better way to enjoy these perfect Spring days than with a lunch outdoors? This outfit is fashionable yet simple and perfect for an afternoon outside!
We're starting with The Kaydee- Ivory Wide Lace Brazilian Underwear and putting over top of them a pair of regular wash jeggings. Up top, we're keeping it simple with a white scoop neck t-shirt. We're accessorizing with a small brown leather cross-body bag and brown leather heels. We're finishing the outfit off with a gold statement necklace and cuff, and a pair of delicate gold studs.
Where to find this #MADIstyle:
-Top: H & M
-Bottoms: American Eagle
-Purse: Nordstrom
-Shoes: Target
-Necklace: Stella & Dot
-Bracelet: Layla Grayce
-Earrings: Kendra Scott

Outfit of the Week: Easter Brunch March 24, 2016 13:47

Easter is quickly approaching, and that means we get to wear pastels and eat a wonderful brunch with our family or friends! This outfit is perfect for brunching, sitting outside, Easter egg hunting, taking family photos or going to church! It's a perfect way to show your spring spirit!

We're starting with The Kaydee- Ivory Wide Lace Brazilian underwear and topping them with a mint green off-the-shoulder dress. We're accessorizing with a pair of nude espadrille wedges and a light pink fold-over zip clutch. We're finishing off the outfit with a simple pearl necklace, pearl studs and a beautiful pearl and gold bangle. 

Where to find this #MADIstyle:

-Dress: H & M

-Shoes: Nordstrom

-Clutch: Bloomingdale's

-Earrings: Ross-Simons

-Necklace: Eve's Addiction

-Bangle: Neiman Marcus Last Call

 


Outfit of the Week: Lunch Date January 18, 2016 18:17

This is the perfect outfit for a mid-day lunch date with your girlfriends or even your man. This outfit is super on trend with the light wash flare jeans, the leather accessories and the gold jewelry. You will stay warm and fashionable!
The Kaydee wide lace brazilian underwear are perfect under a pair of light wash flare jeans and an off-the-shoulder white blouse. Paired with a brown leather jacket and brown leather booties it's totally trendy. To top it all off, add a gold necklace, stud earrings and stack-able bracelets.
Where to find this #MADIstyle:
-Blouse: Top Shop
-Jacket: Rotita
-Booties: Nordstrom
-Earrings: Lord & Taylor
-Bracelets: Alex and Ani
-Necklace: Lord & Taylor

Outfit of the Week: New Year's Eve December 16, 2015 18:08

New Year's Eve is quickly approaching and that means you're going to need the perfect outfit to ring in the new year in! And, that's just what we're bringing you this week! This outfit is so perfect for New Year's eve from the gold and black color combination to the sparkles and the fur jacket!
We're starting off the outfit with The Kaydee- Wide Lace Brazilian underwear and layering over those a pair of black polka dot tights. A gold sequin and black tulle cocktail dress is the star of this look, paired with a pair of black pumps and a black fur jacket, the look is almost complete. We're finishing the look with a black and gold bracelet and matching earrings!
Where to find this #MADIstyle:
-Dress: Rickety Rack
-Tights: Bloomingdale's
-Shoes: Heels.com
-Earrings: Kendra Scott
-Bracelet: Kendra Scott

Outfit of the Week: Holiday Shopping December 01, 2015 22:20

It's that time of year again where we all head out in search of the perfect gifts for our loved ones to open over the holidays! This means it's also time to brave the cold and possibly spend quite awhile hunting for that perfect something! This outfit is perfect for both of those things because it is comfortable and will keep you nice and warm! (And totally trendy!)
We started with The Kaydee- Wide Lace Brazilian underwear and layered over them a pair of black velvet jeggings and an over-sized flannel. We're keeping our toes warm in a pair of brown riding boots and bundling up with an army green parka, a gray infinity scarf and a black headband ear warmer! It's the perfect outfit to do your holiday shopping in!
Where to find this #MADIstyle:
-Flannel: Madewell
-Shoes: Nordstrom
-Scarf: Forever 21
-Headband: H & M

Outfit of the Week: Fall Festivities October 20, 2015 15:38

Fall is not only a great time of year because of the perfect weather and beautiful leaves, it brings SO many fun activities as well! This outfit is perfect for all of your fall festivities from the pumpkin patch to a Halloween parade - this outfit will keep you warm and fashionable!
The Kaydee - Wide Lace Brazilian is the perfect undie base for this outfit. We've covered them with a pair of burgundy skinny jeans and a black long-sleeve tee. Then we've finished the outfit with a herringbone vest, chunky black booties and a small gray backpack.
Where to find this #MADIstyle:
Tee: Gap
Booties: Target
Backpack: Marc Jacobs