News
New Distributor: clair de lune + The Great Bra Exchange
We're starting off this new year with some very exciting news! MADI Apparel is debuting the launch of sales in our newest distribution outlet THIS TUESDAY from 4-7pm at clair de lune! We're also teaming up with our new distribution partners clair de lune lingerie boutique to donate bras and underwear to Hope House!
As always, for every pair of MADI underwear sold at our storefront or any of our distribution outlets, a pair is donated to a woman. We've donated MADI underwear to Hope House twice this year, and sales of MADI through clair de lune will allow us to donate even MORE to local Hope House. The Hawthorne Plaza, Kansas boutique will launch the ongoing offering of MADI Apparel underwear on January 5th, and for every pair of underwear purchased, a new pair will be donated to Hope House.
About MADI's new collaboration with clair de lune and The Great Bra Exchange:
For the past 12 years, clair de lune's non-profit Great Bra Exchange has asked their customers to donate gently used bras to victims of domestic violence at Hope House. The event has resulted in the donation of more than 20,000 bras, and in exchange, customers receive a $15 gift certificate for a new bra.
For this year’s Great Bra Exchange, held annually Jan. 2-17, clair de lune has teamed up with us for a special event on January 5. From 4 p.m. to 7 p.m. - where the boutique will launch the ongoing offering of MADI Apparel underwear. clair de lune will donate bras and MADI Apparel will donate underwear to the women of Hope House.
“Women often arrive at Hope House with nothing more than the clothes on their back,” CEO MaryAnne Methany says. “Who could imagine how important something like a bra becomes for women in their most desperate hour? And underwear tops our list of most needed under-donated articles of clothing. For women in need, undergarments mean more than a just a donation, they mean dignity.”
Link to full story on our partnership from This is KC: http://www.thisiskc.com/
We hope to see you this Tuesday night for a fun evening of shopping, apps and drinks!
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Outfit of the Week: Thanksgiving Preparation
I don't know about you guys, but I have got a lot to do before next Thursday! I've got some shopping, cooking and decorating to do! And while I may be busy, I still want to look cute doing all of my preparation for the big day. Which, is why I think this is the perfect outfit to run errands, decorate and cook in, while staying a bit stylish!
We've started with The Kyle- Classic Boyshort underwear and layered over that a pair of classic black leggings and a cute and comfy tee that reads "thankful" (very fitting!). Next, we've lightly accessorized with a delicate silver necklace, some silver ear jackets and a comfy pair of gray UGG slippers.
Where to find this #MADIstyle:
-Leggings: Topshop
-Shirt: Etsy
-Earrings: Stella & Dot
-Necklace: Bloomingdales
-Shoes: UGG
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#TheGreatDonate: A Recap
We recently held our first annual fundraiser called The Great Donate and it was indeed very great! In case you were unable to make it, we had live music, cocktails with KC Rieger Whiskey, Gin and Vodka, appetizers donated by Westside Local and Fevere Bread, an outdoor smore's bar and a silent auction! We also did a live donation to all of our eight Kansas City partnered organizations and donated 400 pairs of underwear!
Here are some pictures of us doing our live donations:
Now, for some fun shots of guests enjoying our event: