Taking Our Mission to the Streets

Founder Hayley wanted to symbolize how vulnerable women can feel when they don't have access to new, clean underwear. On Christmas Eve, she stood in her underwear in a busy shopping area in Kansas City, MO to raise awareness. 

For Every Item Purchased, We Donate a Pair of Underwear to a Woman in Need.

We give back to domestic violence shelters, homeless shelters, rape clinics and disaster relief situations, who need these products the most and we fulfill urgent requests regularly. Through your orders, we've donated underwear to over 8,000 women in over 40 organizations and eight countries.

Serving Communities

Haiti: We traveled to donate 300 pairs of underwear to women in three remote villages and a birthing clinic where underwear is difficult to access but very needed for women's hygiene purposes.

Havana, Cuba: We traveled to donate 75 pairs of underwear to homeless women and mothers in a maternity clinic where mentally or physically ill mothers-to-be can stay for treatment.

Quito, Ecuador: We traveled to donate 300 pairs of underwear to three organizations with an urgent underwear request: San Juan de Dios, teens and staff at Henry Davis Orphanage and mothers learning job training programs to better their lives at an organization called Cenit.

Each month, we spotlight a different organization or a few who will receive the underwear donations that your purchase initiates. You'll learn about the organization in a card with photos that we pack in your online order.

Our Ethical Approach

For every ethical womenswear, menswear and home basic you buy from us, we donate a pair of biodegradable underwear (manufactured by us) to a woman in need. Why? Because underwear is the most needed and under-donated item of clothing. It's the only item of clothing that cannot be donated used, it must be donated new. Organizations all over the world request new underwear donations from us on a weekly basis, and we consider it a privilege to learn about the good they're doing in the lives of women and to be able to donate such a necessary basic need to the women they serve.

International Donations

Kenya // Tanzania // Mali // Quito, Ecuador // Panama // Havana and Santiago, Cuba // Fonds-Parisien, Haiti // India // London, UK // Campbell River, B.C. Canada

Our team traveled in person to four out of ten of these international drop-off trips. We receive urgent need requests from organizations all over the world for new underwear, and we do our best to get donations in their hands as fast as possible. If we aren't able to travel in person, we partner with local organizations and individuals to safely carry these basic necessities to the requested recipients.

USA Underwear Drop-Offs

We receive weekly requests for new underwear from homeless shelters, domestic violence shelters, sexual assault clinics, post-prison orgs, drug-free housing orgs, disaster relief orgs, and the list goes on.

We prefer to go in person for our underwear drop-offs and create a special experience for the women receiving the donations. We create a "shop" with various styles and colors of underwear donations that the women get to choose from. We like to say, "It's not just underwear, it's dignity!" We often partner with a photographer to take beautiful portraits of the women - sometimes the first professional photography they've ever received. Sometimes our team will join the women for dinner or paint nails for fun so we may listen and learn about their journeys.

Our Annual Fundraiser

Runway to Impact

Our annual fundraiser provides for MADI Makes - our 501(c)3 free job-training program for at-risk women facing employment barriers. Your dollars directly impact participants by teaching them cut and sew skills necessary to earn them contract sewing work. Once qualified participants graduate, our for-profit MADI Apparel hires the women as payroll sewers to produce our donation underwear.

Visit Our Flagship Store

Come visit our special events, outdoor concert series', and tie-dye workshops in our lush-vined and treed backyard space of our flagship store in the Kansas City Westside neighborhood.