Valentine’s Day Gift Guide: MADI staff favorites edition February 03, 2019 16:55Our team has curated a selection of our favorite MADI pieces we suggest will make the perfect Valentine's Day gifts!
Available NOW: New collection BLUSH (dyed by avocados) January 30, 2019 20:10
BLUSH HAS FINALLY ARRIVED AND WE'RE JUMPING FOR JOY!
Hey guys, founder+designer Hayley here!
I'm so proud of our team for the creativity, the grind, the development behind this new collection. I just want to take a moment to give each of them a shout out for their hard work.
1. First, the dye artist.
Thank you, Alyx! We contracted this Kansas City maker babe for the SECOND time to hand dye a new collection. Last time was hand dyed indigo, this time - BLUSH. She literally used pits and skins from REAL AVOCADOS to make the must beautiful neutral, pinky peach shade.
Next, the production team
Thank you to Laura of KC Sewing Co and Miranda of Wheelhouse Manufacturing - two of our contracted women-owned Kansas City cut and sew production teams. They - and we - believe sewing isn't just a skill, but a true artistry. All of our garments are made in Kansas City. Once the fabric hits our door, the design, cut, sew and sometimes dye process is all done in the city we're headquartered.
Our internal social media, marketing, retail team
Thank you to Alesha, Laney, Mary, Lauren, my mom Pam for all you do to promote our brand and cause, for the care you put into treating our clients so well, for working extra hours, for keeping our cause so close to your heart - and letting that be your motivation.
Thank you to Michael Saldivar. Your incredible heart to do everything in your power to push our cause forward is refreshing! There aren't many people who match your character. Thank you for many hours of pro-bono work, all of your creativity, catching our vision 100% and your willingness to continuously collaborate.
Photography and Models
Ali Happer. You, my love, are a wonderful friend and a light in my life. Thanks for being one of my favorite photographers to work with. Your photos capture the true intimacy and transparency we work so hard to create. Sometimes I look at your photos over and over, in such awe.
Addy Harris and Dieynaba Diop. Hi pretties! Thanks for your patience, your willingness to try new things, your "chillness". I love hanging out with you. Thanks for sharing your beauty (inside and out) with us to showcase our new collection.
It takes a village to create something magical. And my village is pretty top notch. Hope you'll enjoy our blush collection. Hope this gives you some insight into the very detailed details behind this new color.
Behind the scenes of our newest avocado-dyed collection, BLUSH January 27, 2019 15:51Read about the process behind our new hand dyed avocado collection - BLUSH!
Founder Hayley's segment on Kansas City LIVE! January 10, 2019 16:39Check out our Founder Hayley Besheer Santell kicking off the 2019 New Year on 41 Action News - KSHB-TV's show Kansas City Live yesterday!
Holiday Gift Guide 2018 - Gift ideas for HER! December 06, 2018 18:54
Holiday Gift Guide 2018: For every type of girl!
This year, don't stress about her gift - we're here for you!!! Does she love comfy? Does she love practical? Eco-friendly? A brand that gives back to her community? You've come to the right place!
Now, let us simply guide you down the direction that seems most like "her".
MADI Apparel featured on theknot.com! December 03, 2018 14:05
We are SO SURPRISED!!! Theknot.com recently featured MADI Apparel in this article featuring top bridal intimates brands:
Shop Eco Fashion Gifts this Cyber Monday 2018! November 25, 2018 21:30
Shop our biggest markdown sale of the season! Sale ends 11/26 at midnight.
Have you tried our BAMBOO products? Made from natural organic fabric spun + knit from long, strong, soft, eco-friendly fibers, machine washable and derived from the pulp of the fastest growing plant in the world.
Founder Hayley Makes the Cover of HERLIFE Magazine's Made in KC Issue August 30, 2018 11:59MADI Apparel social entrepreneur founder Hayley Besheer Santell makes the cover of HERLIFE Magazine's Made in KC September 2018 Issue. HERLIFE Magazine is a full color publication with the mission of Keeping Women Connected.
Fall/Winter '18 HAND DYED INDIGO Collection :) August 26, 2018 10:36
As you guys know, once the sustainable fabric we source hits our door, ALL production - from the design process to cut and sew - is Made in Kansas City... by women...right in the city we're headquartered! Pretty badass, huh???
For our upcoming collection, we decided to do something we've never done before - collaborate with a local Kansas City Maker, Alyx Jacobs to HAND DYE our fabrics with INDIGO!
Come spend a day in the Westside! July 24, 2018 18:33
Have it on your calendar to make your first trip (or 10th) to MADI Apparel for some comfy cozy intimates? Why not make a day of it and get to know our neighborhood, The Westside, at the same time?!
We opened our flagship store in Westside, KC almost four years ago -- where has the time gone?? We just love our little gem of a neighborhood "on the hill" and we want to share our favorite local spots with you!
Where is the Westside? : Tucked mostly up on the hill just west of the Crossroads and about 1/2 mile east of the West Bottoms, this neighborhood also stretches down the hill to the Boulevard - heading east toward Kansas City, Kansas.
What's unique about the Westside? : Its historically diverse, multicultural latino and mexican-american influences. Nationally ranked restaurants and the cutest little local businesses make our neighborhood truly special. Everything is local up here - no chains :). We like to say --> #WESTSIDEistheBESTSIDE!
Want to spend a whole day over here? We're listed a few of our favorite things to do and places to stop when you come to our neck of the woods!
Start the morning off on a high note! Stop by Goat Hill Coffee & Soda. Here you can get artisanal coffee that will change your life and give you energy for the rest of the day. If you’re not a coffee person? They also offer tea and homemade sodas! For food you can head over to the cute Parisian themed cafe across the street! Chez Elle Creperie has crepes ranging from savory to sweet, and they also have breakfast ones. Those paired with coffee make the perfect start to any day.
After breakfast, head down the block east toward the garage door on the north side of the block and hop into the Calico Beard & Mercantile - a hair salon + local goods mercantile! We love the jewelry the most, beautifully displayed in the most stunning glass cases :). After you're all jeweled up, walk to the corner of 17th and Summit and visit Westside Storey! Shop for the ever classic Charlie Hustle KC Heart shirts, hats and even vintage decor for your home. And don’t forget us! Further down the street at 1659 Summit is our KC flagship store, MADI Apparel! Stop in, say hi and pick up a pair of locally made intimates that are mind blowingly soft. Products range from $33-$98.
Hit up the Westside Local for lunch - next door to MADI Apparel! We share a backyard space with them and they are so sweet and cool that they even grow their own herbs and products in the back yard + greenhouse. I would suggest the mac and cheese because, HAVE MERCY, it is amazing. So is everything else on their menu, you really can't go wrong. Two doors down south of us is Los Alamos Market Y Cantina. Stop here for authentic Mexican food and some of the most delicious and flavorful tacos KC has to offer all served up by a friendly staff. They've been in business for 17 years - WOAH!
^^ After lunch, stroll back down to 17th street and head two blocks west to the Mattie Rhodes Art Center. Their goal is to educate the community about Latino culture and traditions through the visual arts -- check out one of their exhibits or attend an event!
Dinner and Drinks
On the outskirts of the Westside is the KC favorite Boulevard Brewery. Stop in to their Beer Hall and try one of their 30 on tap beers. You can also get one to go in their 32 oz crowlers and take home one of there test beers! Then for dinner you can head over to Ponak's Mexican Kitchen and get some awesome Mexican food that will be perfect end to your day.
Enjoy your Tour De Westside!
BAMOOzled: Five Reasons Why Bamboo is One of the Environment's Best Friends July 10, 2018 13:57
Choosing bamboo as the fabric for MADI Apparel took time and consideration. We wanted a fabric that was eco-friendly and sustainable so that it would last not only those who purchase them but also the women we donate to. We chose bamboo because it maintains its quality, whereas other fabrics started to pill and wear down after awhile. Its also the softest fabric we’ve ever felt, fast drying, self wicking, and odor preventing. As for eco-friendly, here are five reasons bamboo is one of the environments best friends.
June is National Cancer Survivor's Month: Guest Blog Post by Warrior Shaylee June 29, 2018 00:13
June is National Cancer Survivor’s Month and although I’m currently undergoing treatment, I consider myself a “survivor” every single day. My name is Shaylee and in October 2017 I was diagnosed with stage IIIc ovarian cancer.Cancer takes a lot from you. It strips you of everything you know and forces you into a life you never asked for. But with that comes a completely new perspective. I’ve realized I’m so much more than my physical identity. Beauty truly DOES radiate from the inside out! When you can’t recognize the person in the mirror staring back at you, you’re forced to see yourself for the amazingly brave, strong, and resilient woman you truly are. And that’s SO empowering!
NEW MADI PRODUCTS: the Day or Night Shift Dress and the Tie Back Tank June 27, 2018 17:54MADI Apparel is launching two new summer products -- both designed by our founder to be worn as night AND day wear! We are big fans of creating products that LAST and can be worn for multiple occasions. Introducing "The Anna" Day or Night Bamboo Shift Dress and "The Jacqueline" Tie-Back Lounger Tank.
MADI Apparel featured on StyleHaul.com!! June 21, 2018 11:59
Check it out! Thanks for featuring us, StyleHaul!
"MADI Apparel is a sweatshop-free, locally made, sustainable intimates line with a buy one, give one business model. Here. below, MADI’s founder Hayley Santell talks to us about what inspired her to start her company, and what it takes to maintain it." --> The Haul writer Lauren Strasnick interviewed our founder Hayley Besheer Santell for all the details about our impactful intimates startup!
Click to read all about:
- Our social entrepreneur founder Hayley and why she started MADI Apparel to begin with!
- Our newly renovated 1954 vintage camper mobile boutique aka MADI Mobile
- Why we care so much about fair labor and domestic production. Learn how we employ local Kansas City women to cut/sew our garments
- What organizations are in need of underwear donations and where in the world have we been to donate them?
- Our future goals and ideas!
THANK YOU STYLE HAUL for featuring us!!!
Entrepreneur's Guide to work/life balance May 17, 2018 20:14Work/play balance advice by founder Hayley: how I randomly became an entrepreneur based on fate and determination to fulfill a global need + tips I've learned along the way for staying happy personally.
Staff Picks for Mother's Day May 03, 2018 11:47
Mother's Day is in just over a week and perhaps you're that last minute gifter :). Having a hard time finding the perfect gift for your queen of a mama that balances between heart warming, practical, classic and chic? We have the perfect "gifts that give" ideas that'll make mom smile ear to ear!
Pam's PicksPam the PR director of MADI Apparel and the Director of our non-profit MADI Donations. She's also a mom! Founder Hayley's mom to be exact :). In fact - she's so important that Hayley named "The Pamela" Cheeky Brazilian after her. Hayley designed the style not really based on what Pam wears necessarily, but the fun, petite, CHEEKY, free feeling of the brazilian cut reminded her of her mom when designing. Here are Pam's favorite pairs of MADI undie styles (and she prefers to buy them in ivory!):
"The Mimi" Modest Bikini (left) is the perfect style for someone who is obsessed with comfort and likes full coverage in the back but isn't a fan of a high rise brief. She's our most popular bamboo panty.
"The Kaydee" Brazilian is our most popular panty of all. Pam likes it because it's a good combo of fun and flirty but also very comfortable. The back fits like our Kyle Boyshort - so not ultra cheeky but definitely not full coverage. This is for the mom who loves comfy lace. The best thing about this panty is the wide lace laces wonderfully on mama curves. Skinny laces have the tendency to interrupt our womanly figure, but this wide lace accentuates and moves with the natural curves of our bodies!
^^Here's cutie Pam in front of #MADImobile at Fox4News KC
"My mom loves our bamboo Sleep Tank! I may have to buy one for her again this year :)."
^^Perfect pick for women of any age, any size. The loose fit is very flattering on many body types!
These are Laney's mom's favorite things about the sleep tank:
1. It's super flowy and breathable.
2. Still looks and feels brand new even after numerous washes. The fabric is sooo soft and high quality!
3. She loves how it's longer than most tanks and longer in back for more coverage.
^^ This top is particularly high rated by pregnant and/or nursing moms! Pregnant moms love the relaxed, loose fit. Amazing to bring in her hospital bag for birthing day! Nursing moms love how you can simply pull the front to the side while keeping everything else in tact. This tank feels like clouds and gives moms a little piece of heaven during hectic, busy days!
"My mom also adores the sleep tank! It's just so comfy. This year, I'm thinking of getting her a pj set - another bamboo sleep tank (since I know she loves those) and then pairing with sleep shorts since she doesnt have those yet!!"
"I hope my mom doesn't see this as she, too, has a few words at the top of this article :))! I think my mom already has one of our bamboo robes, but I'll probably get her another in a different color because they are SOOO COMFY."
Things moms love most about "The Karen" Restful Robe:
- Perfect for all ages. This full coverage robe has a little sexy and mostly modest. It hits just above the knee.
- Great for getting ready, drying hair and putting on makeup
- Self-wicking, super super soft and breezy.
We hope these help guide you in your gift giving journey for mom! Make sure to order from us before May 9th to ensure deliver before Mother's Day!!
XO, Team MADI
Upcoming mobile boutique popup events in your city! April 25, 2018 09:58
We're finalizing our list of spring and summer events and looking to add fall and winter to our calendar! Here's what we've got coming up:
= MADI Mobile popup (if no icon, we're popping up without the camper)
Stay tuned for add-ons this summer in Chicago and Denver!
KC FLAGSHIP STORE EVERY WEEKEND:
MADI Apparel flagship store
1659 Summit, Kansas City MO
Fri 11am-6pm, Sat 10am-6pm, Sun 10am-4pm
Know any shopping festivals in your city this fall or winter? Please give us a holler at firstname.lastname@example.org!
xo, team MADI
10 Eco Friendly Wedding Ideas - for The Earth Conscious Bride April 19, 2018 19:09
Co-written by two boss babes + fair fashion enthusiasts
Friends MADI founder Hayley and mindfully sourced fashion company NOVAA co-founder Bridget each give tips for how to have the beautiful wedding of your dreams while staying true to your eco-conscious ethics!
1. Ask for Eco-Friendly Intimates...ahem :)
You knew we had to lead with this...right? :) BRIDES magazine featured MADI Apparel in their 8 Ways to Have an Eco-Friendly Wedding Shower. "Being showered with sexy new lingerie is a fun part of many bridal celebrations. If intimates are in the cards for you, ask gift givers to look to MADI Apparel (Make a Difference Intimate Apparel), a gorgeous line of ecofriendly underwear, sleep tops, robes, and bralettes." Our products are made of only the most luxuriously long-lasting, sustainable fabrics we could find. If I could live forever in one item it would be our dreamy bamboo sleep top pictured in the pj set below!
For day-of under-dress attire, we recommend: The Diana Ivory Lace Thong
This wide stretchy lace lays perfectly over the natural curve of your body and will enhance your figure without getting in the way on your wedding day!
Fabric: Stretch Knit Viscose from Bamboo: 95% Bamboo 5 % Rayon + 5" Floral Lace Boyshort Fit Band / Organically sustainable, odor resistant and dries super fast!
For day-of getting ready, we recommend: The Karen Bamboo Robe
Pictured above is my girl Bridget on her wedding day wearing The Karen bamboo robe. We both wore this super soft and cloud-like robe while we were getting ready the day-of!
The Karen Restful Robe is super silky and comfy - you'll wanna wear it when you wake up, after you shower, putting on your makeup, reading a book, etc...AND YOU CAN! :). Perfect for brides and bridal parties for "day-of" getting ready!
For honeymoon attire, we recommend: Bamboo PJ Set
2. Opt for a colorful gemstone instead of a diamond for your engagement ring.
Colorful stones are unique - seriously, chances are no one will have the combination of stones you do - and true to YOUR style. "An Earth-friendly and conflict-free gemstone is less expensive and more durable than the traditional diamond," says The Knot in Green Weddings - Are Your Rings Earth-Friendly and Conflict Free?.
My husband and I went to custom design my engagement ring before we got married. It was the coolest shop ever and they brought out a big tray filled of hundreds of colorful gemstones in little dishes. IT WAS INCREDIBLE. We chose Rose Quartz and lime green Peridot for my ring!
^My husband and I went to design my engagement ring at a custom design shop in Charlotte, NC.
3. Create a wooden logo stamp!
This is an amazing little tool that you'll hold on to AND USE forever - even after the wedding! Instead of paying ridiculous printing costs for everything, use one ink stamp (swap out different colors for fun.)
Step 1. Create a timeless wedding monogram with you and your spouse's initials.
Step 2. Use the wedding monogram stamp on EVERYTHING! :)
Examples for what to use stamp for:
Thank you cards: Use recycled card stock or use a paper cutter to slice up large pieces of any thick white paper you have lying around into 4x6 size and stamp one side of the card.
Wedding Guest Gifts: Grab some eco-friendly bleach free dye free muslin bags (like we use for our product packaging) and stamp your wedding logo on them! (See gift idea below)
4. Gift plants or seeds to your wedding guests or bridal party
- GIFTING SEEDS: Buy wildflower or herb seeds (for super cheap) in bulk. Grab some eco-friendly bleach free dye free muslin bags (like we mention above) and stamp your wedding logo on them! (See stamp idea above) Then, pour seeds in each! Your guests will think of you when they plant their seeds. You'll create something "forever" in their hearts and garden :).
- GIFTING PLANTS: Another idea for small wedding guest list or bridal party...start by buying one or two succulents for your home or office right after you become engaged :). Whenever a leave falls from the succulent, re-plant in a new pot. You'll then grow a new succulent! Keep doing this until you have created a little collection.
5. Re-make family member's wedding dress or veil into your own special, timeless renovation
My sweet mama offered up her wedding dress for me to use however I wanted. I gratefully took her up on this and considered it good luck as she's been happily married for 35 years to my dad! So, I took the scalloped lace from her wedding dress and used it for the end of my very very long veil train. Her dress was off the shoulder, and I took this off-the-shoulder section and re-made that piece for my rehearsal dinner dress!
^Veil created by Munisa, designer of Munelle de Vie
6. Choose flower and plant decor that you can dry or keep alive for years
^Photos: Sarabeth Miller
^Hayley chose to repurpose the pampas grass and hand-strung flowers from her wedding in her home and in our shop!
7. Choose a color palate and ask bridesmaids to repurpose a dress in their closet or rent one! (Applies for groomsmen too!)
8. THRIFT WHAT YOU CAN'T RENT
Go antiquing for vintage plates and glassware. There are a ton of awesome vintage finds that you can decorate you tables and spaces with - mix and match candelabras, frames, vases, you name it!! Get created and keep those gems out of landfills. If you're a wild one and not into traditional china, keep the vintage plates and glassware in your home and register for other fun stuff that you prefer instead of china!
9. ECO FRIENDLY BRIDESMAIDS GIFTS
I gifted all of my maids Mata Traders Necklaces. These gorgeous jewels were handcrafted at a fair trade artisan cooperative in India using earth friendly materals. More info here:
By supporting these artisans you are helping women to progress in a stratified society by empowering them with meaningful work and economical independence.
The designs and techniques used help preserve an art form by keeping alive craft traditions that date back centuries.
Each purchase helps combat child labor by providing opportunities for women, so they can send their children to school. Found at
Can be found here:
10. Dry or donate your wedding flowers
^Example of hanging flower wall at MADI Apparel
DONATE: When it's all said and done after your special day, if you aren't sure what to do with your flowers and you don't want to keep them, this org donates wedding flowers to healthcare, hospice, senior resident and social service communities throughout Kansas city.
We hope you find these tips helpful for throwing the eco-friendly wedding of your dreams!!
Hayley and Bridget
Before and after camper renovation of MADI Apparel's new mobile boutique March 31, 2018 18:52
Founder Hayley reveals the dirty details, sweat, labor and the totally-worth-it finishing touches she and her husband put into our brand new mobile boutique, #MADImobile, from start to finish! Meet the tiniest luxury underwear boutique (with the biggest purpose) complete with a contemporary living moss wall and walnut wood display table!
Grand Opening of MADI Mobile boutique at First Fridays KC! March 28, 2018 12:14Save the Date for April 6th, 2018 and come celebrate MADI Apparel's newest storefront on wheels at First Fridays in the Kansas City Crossroads! Grand Opening of MADI Mobile: "Rolling out" the tiniest intimate apparel fashion boutique of all time!
Q&A with model Gabriella Hart: on Diversity and Women's Empowerment March 26, 2018 23:02In light of both Black History Month and Women's History Month in February and March, we interviewed power woman (MADI model and friend) Gabriella Hart, about her feelings surrounding diversity and womanhood, specifically as a black model.
NEW PRODUCT: Bamboo Sleep Shorts JUST LAUNCHED! March 19, 2018 19:46
BRAND NEW: BAMBOO SLEEP SHORTS
Hey guys, we are so excited to announce the launch of a brand new product in our Spring Summer 2018 Loungewear/Sleepwear Collection: "The Simone" Bamboo Sleep Shorts! We've nicknamed them cloud shorts because they're so light, soft and comfy that you'll hardly feel them!
3 best things about our new sleep shorts:
1. They're ECO-FRIENDLY! made from the comfiest, most luxurious viscose from bamboo sustainable fabric.
- Stretch Knit Viscose from Bamboo: 95% Bamboo 5 % Rayon
- Fabric = luxuriously soft, organically sustainable, odor resistant and dries super fast!
- What is athleisure??
- InStyle says: "We’re talking about anything from designer leggings of the Lululemon variety to cashmere sweats to layering pieces to absurdly fancy (and expensive) gym clothes. Athleisure is bigger than a trend, as evidenced by the people who wear yoga pants anywhere. The need for everyday comfort, too, plays a role, especially for anyone trying to work fitness into an already overtaxed schedule. Who wants to haul an extra outfit to work?"
3. Designed to feel like clouds on your bootay.
- Literally, founder Hayley's number one goal in designing this comfy shorts was this: MAKE THEM NON RESTRICTING.
- We don't use elastics in our panties for comfort reasons - this sets us apart. We did the same thing with these sleep shorts and instead of an elastic band, we made our own drawstrings out of the stretch viscose bamboo fabric the shorts are made of. So, they'll stay up on your hips at whatever level of tightness you prefer! The bamboo drawstring is so cute and doesn't tug!
- If you haven't yet tried our bamboo products, we'd love for you to! We double dog dare you (yeah we said it) to find another fabric so silky, flowy, soft, long-lasting AND sustainable!
Sizes: S: 4-6 / M: 6-8, L: 10-12. More sizes coming soon.
We've been working very hard to launch this product for over a year and can't wait for you to try!! Please send any feedback here: email@example.com!
Photos in this post: Naomi Reed Photography
What is the difference between sexual assault and domestic violence? October 17, 2017 18:07
MADI Apparel and other organizations invite you to observe National Domestic Violence Awareness Month this October. This is an opportunity to learn more on how to help and support survivors of domestic violence and sexual assault. Ironically, with the recent news surrounding sexual assault allegations of powerful men, now more than ever is the time to learn, speak up, and be there for victims and survivors.
More than 1 in 3 women have experienced rape, physical violence, and/or stalking by an intimate partner in their lifetime*
According to the Office on Women’s Health under the U.S. Department of Health and Human Services, sexual assault is any type of forced or coerced sexual contact or behavior that happens without consent.
Sexual assault can include the following:
- Attempted Rape
- Sexual Coercion
- Fondling or unwanted touching above or under clothes
- Any type of sexual contact with someone who cannot consent, such as someone who is underage, has an intellectual disability, or is passed out
Sexual assault is not just a physical act, it can also be verbal or visual. This includes:
- Voyeurism, or peeping (when someone watches private sexual acts without consent)
- Exhibitionism (when someone exposes himself or herself in public)
- Sexual harassment or threats
- Forcing someone to pose for sexual pictures
Young Women between the ages of
16 and 24
Experience the highest rate of intimate partner violence and sexual assault
Domestic violence is a pattern of coercive, controlling behavior that can include physical abuse, emotional or psychological abuse, sexual abuse or financial abuse (using money and financial tools to exert control).
Since domestic violence can include sexual assault, the two definitions can overlap. Meanwhile, legal definitions for the two vary by state, but you can check out http://www.womenslaw.org/laws_state_type.php?statelaw_name=Crimes&state_code=GE to view your states definition and explanation.
Regardless of the crime, it is not the victims fault. Below are some great resources to learn more and where you can find help.
Last Chance 40% off Sale on ALL Coral Items! Also Introducing Black Robes! September 29, 2017 12:14
Looking for something new instead? Check out the latest Karen Robe in Black! Perfect for those brisk Fall mornings or for reading a book on a Sunday afternoon - or really anything with a go-to color like black. Pair it with our Molly Bralette and Diana in black or wear with one of our sleep tops and some leggings.
We have some exciting things coming up so be sure to check back soon!
- Team MADI
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