News

Outfit of the Week: Spring Has Sprung! April 10, 2017 19:07

Spring has finally sprung here and we've been doing a happy dance ever since! Time to break out your dresses and your open-toe wedges and get out on the town! This outfit is the perfect way to step out in style this spring, an off-the-shoulder dress is right on trend and summer suede's are all the rage! The Bonnie's are perfect to wear with loose dresses, providing comfort, coverage and no chance of a "VPL" (visible panty line)!
We're starting this outfit with The Bonnie- High Rise Retro Brief in Lavender and we're topping it with an off-the-shoulder dress accented with lace trim. We're accessorizing with a black shoulder bag with gold details and a pair of suede, open-toe, espadrille wedges! Lastly, jewelry for the night includes black tassel earrings, a gold choker and a gold cuff bracelet.

 


Panama Drop-Off Donation! May 03, 2016 14:53

Executive Director of our non-profit arm MADI Donations - Lindsey - was on a MADI underwear drop-off in Panama in early April!  Here's an update on our mission and partnership in Panama:
Lindsey saw a great need throughout Panama and the comarca home to the Ngobe Bugle Tribe - for women's underwear. It's a luxury item most western women take for granted. 
MADI Donations partnered with companies 4Love (a clothing company that focuses on women empowering women) and Sowing Seeds of Love (a non-profit Lindsay started in Panama that empowers indigenous women, children and orphans through education, team sports and teaching different trade skills.)  Lindsey has established great credibility within these communities as she has been living and empowering these individuals for 4+ years. She knew exactly where to travel to bring these amazing undies to women!  
The donation drop-off consisted of a 2+ hour drive into the comarca followed by a two hour hike up the mountains to distribute undies. They were blessed with passing out 120 pairs in the comarca. With each pair of underwear, the drop-off team also added a note letting the women know they are beautiful and loved. At first, the women were a bit timid and smirked about the undies but when Lindsey talked to them, made jokes and let the women choose the style of undies they liked the best, the whole donation drop-off team watched these women light up!  Love and joy filled the air.
 
MADI undies were also distributed to teenage girls and workers at both orphanages (that our partnered organization Sowing Seeds of Love supports) as well as to all the women of 4Love, their daughters, sisters, sister in laws, aunts, etc..! 
This was Lindsey's first donation drop-off since she became part of our team as Executive Director in February!  In her words "I can't wait to see what the future has in store for MADI Donations and the trips we will embark on to provide women with the joy of undies!"  
Two extra fun facts: 
The women couldn't believe the underwear was made out of Bamboo, they were fascinated by that. 
They loved the black briefs (The Bonnie style) and black lace pairs (The Kaydee style).

The Women Behind The Underwear April 28, 2016 21:27

Each MADI style is named after individual women who’ve made a difference in the life of our founder and who symbolize the kind of impact MADI can make in the world! Keep reading to learn about how each style got it's name!

From Hayley, MADI’s founder:

I wanted the women buying MADI intimates to picture their mom, sister, best friend, etc. receiving the donated pair.  This was a CRUCIAL element in our development - not only is the name of our intimates line a woman's name (MADI - also spelling out Make a Difference Intimates) - but our styles are named after women as well.  I wanted the women receiving the donations to matter - to have a name.

These important women in my life even inspired the creative process behind designing the garment shapes.  I'm a woman - and I know what women wear and don't wear.  We stick to the styles we know and love - it's usually pretty black and white - but this answer certainly isn't the same across the board for every woman.  For example, some women only wear briefs. Some only wear thongs.  So, I designed clean-cut styles that women feel sexy in and feel comfortable wearing most often.  I wanted to steer clear from trendy styles and fabrics or loud colors that lose their flavor after a year or so.  MADI intimates are simple, luxurious basics that women constantly search their drawers for.  

During the design process, I pictured the loved one who inspired the style name.  I let the design flow from her personality - what makes her unique to the world?  How can an undergarment style embody the essence of her soul?

 

 

The Bonnie

First, I started with my Grandma, Bonnie.  (I call her Gaga, but that wouldn't make for a very nice panty name :) ! )

The brief reminded me of her - because it's CLASSIC.  Briefs will never go out of style - even young women find them most comfy.  When I think of my grandma I think of comfort, ever-present, and always in-style :).

About the style:

Buy The Bonnie HERE

 

Bonnie is well rounded in life and on your body.  High-rise fit with a retro look, flattering every womanly curve.

 

 

 

The Mimi

Mimi is what I call my other Grandma.  She's always around and has never let me down!  This makes me think of the bikini style.  It's modest in the back and doesn't ride - you know she will always stay with you :).

About the style:

Buy The Mimi HERE

Mimi's got your back in everyday life (literally) with full coverage bottoms and a chic, clean front. 

 

 

 

The Kyle

Kyle is my best friend since 4th grade.  She has a gender fluid name and is always up for anything.  The origin of the classic boyshort stemmed from boxers - a low-rise fit with a wide band.  We made it a cheekier cut though - why?  Because we're girls and want to feel sexy!

About the style:

Buy The Kyle HERE

Kyle is the girl-next-door.  Comfy coverage with a classic fit.

 

 

 

The Pamela

Pamela is my wonderful mom.  She is the most genuine person I know - but also is a major "boss chic" with sass.  This style is inspired by the Brazilian swimwear bikini style.  I drew this one up living in a small beach town in Florida.  It reminded me of my mom - sweet and cute all around but spicy when you least expect it!

About the style:

Buy The Pamela HERE

Pamela is sweet with a little bit of spice.  Feminine, soft and sexy with moderate bottom coverage.

 

 

 

The Diana

Diana is my other best friend from 4th grade.  She's outspoken and knows how to express exactly what she wants!  Her hair even inspired this style.  Her long, wavy locks remind me of the fluid, feminine floral pattern in the wide lace band.

About the style:

Buy The Diana HERE

Diana isn't afraid to be different – she radiates beauty and confidence.  Ultra cheeky bottom with a floral wide lace band

 

 

 

The Kaydee

The Kaydee was named after my college sorority, Kappa Delta.  I learned a lot of confidence in this life stage - I also had a lot of fun with my sisters, creating memories that will last forever.  This style (our now most popular style) was designed with confidence and flair.  This one is a guys' favorite! :)

About the style:

Buy The Kaydee HERE

The Kaydee is confident and sassy.  Cheeky bottom coverage with a flirty floral wide lace band.

 

 

 

The Sybil

The Sybil sleep top was named after my first cousin.  She's bold and loud, but is somehow soft and cuddly at the same time.  The design behind this top was to be a garment you never want to take off.  And this is literally a possibility as the top was designed to be worn for bed and outerwear over jeans or shorts!

About the style:

Buy The Sybil HERE

Sybil is bold and mysterious.  She's comfortable in her own skin.


Outfit of the Week: Mother's Day Brunch April 26, 2016 21:00

Mother's Day is right around the corner and for most of us that means brunching with the woman of the hour! This outfit is perfect for a brunch because it's Springy, so you won't be too hot, it's loose and airy, so you can eat all you want, and it's totally in style!
For starters, we chose The Bonnie- Ivory High-Rise Retro Brief, and are layering over them an adorable blue denim dress. We're pairing this dress with a simple pair of brown wedges and accessorizing with all gold jewelry. We're pairing delicate gold earrings with a short chain necklace, a layered ring and a stack of special Mother's Day Alex and Ani bracelets.

 

 

 

 

Where to find this #MADIstyle:

-Dress: Shop Hearts

-Shoes: Macy's

-Earrings: Anthroplogie

-Necklace: Kendra Scott

-Ring: Ross-Simons

-Bracelets: Alex and Ani


Outfit of the Week: Holiday Party December 09, 2015 12:44

It's that time of year again, which means holiday parties are in full swing! Holiday parties are a great chance to dress up, get festive and have fun! There's a fine line between fun and festive and tacky Christmas sweater, so we've made sure this outfit is festive AND fashionable! This is the perfect mix of sweet, edgy, festive and sexy! You'll wow your friends with this one!
We've started with The Bonnie- High-Rise Retro Brief underwear and put over them, a festive, maroon, crushed velvet dress. We're adding some edge to the outfit with a black leather jacket and sexy black pumps. To finish it off we're doing a gold statement necklace, gold stud earrings and a chunky gold ring.
Where to find this #MADIstyle:
-Jacket: Topshop
-Shoes: Nasty Gal
-Necklace: JCPenny
-Earrings: Bloomingdale's
-Ring: Ross-Simons