Spring has finally sprung here and we've been doing a happy dance ever since! Time to break out your dresses and your open-toe wedges and get out on the town! This outfit is the perfect way to step out in style this spring, an off-the-shoulder dress is right on trend and summer suede's are all the rage! The Bonnie's are perfect to wear with loose dresses, providing comfort, coverage and no chance of a "VPL" (visible panty line)!
We're starting this outfit with The Bonnie- High Rise Retro Brief in Lavender and we're topping it with an off-the-shoulder dress accented with lace trim. We're accessorizing with a black shoulder bag with gold details and a pair of suede, open-toe, espadrille wedges! Lastly, jewelry for the night includes black tassel earrings, a gold choker and a gold cuff bracelet.
We are SO excited to announce that we have recently launched our newest addition to the MADI Apparel line, ROBES! The Karen Restful Robe is super silky and comfy - you'll wanna wear it when you wake up, after you shower, putting on your makeup, reading a book, etc...AND YOU CAN! According to this recent 'Glamour' article, robes are not just for the bathroom anymore! It's also perfect for brides and bridal parties for "day-of" getting ready!
Like all of our MADI intimates, it was designed by our founder, Hayley, as well as cut/sewn in Kansas City. The Karen features a V-neck front neckline with a 1 inch wide tie string, three quarter length sleeves and lace trim on the sleeves. It's made of stretch knit viscose from Bamboo which is 95% Bamboo and 5% Rayon.
We are offering The Karen Robe in Ivory as well as our newest color Coral, in sizes XS-XL.
We are also very excited to announce our newest color offering just in time for Valentine's Day, Coral! We are offering two of our styles, The Diana and The Kaydee in our newest color!
Come by our storefront, or hop on our website and check out our newest releases, we hope you are as excited as we are!
MADI underwear aren't just perfect to wear out and about with your friends or at work, they're perfect to cozy up in right at home! This week's outfit was inspired by the recent winter that seems to have suddenly appeared! If it wasn't cold before it sure is now, and that means it's the perfect time to snuggle up on your couch with a fire and binge watch the new Gilmore Girls episodes!
We're starting with The Pamela-Ivory Cheeky Brazilian underwear and layering over them a basic pair of black leggings. Then, on top, we're putting on our coziest sweatshirt in a perfectly seasonal color! We're keeping the outfit simple and topping it off with a pair of fur-lined slippers.
It's that time of year again ladies! Holiday parties are back in full swing and we've got the perfect outfit for you! We're mixing suedes with this one and keeping our color scheme festive but muted and trendy as always. You'll be the envy of everyone in this fun and flirty holiday look!
We're starting the outfit off with a MADI staple, The Mimi- Black Modest Bikini underwear, perfect to be worn under flowy dresses. And, that's just what we're going to pair them with, a black flowy dress. Then, we're covering up with a green, suede, moto jacket. We're accessorizing with a maroon suede shoulder bag and black suede booties. Finally, we're glitzing it up with a gold pendant necklace, gold statement bracelet and matching earrings.
It's that time of year again to gather with your best friends, the ones that make you thankful this holiday season, and share some old family recipes and some new dishes Pinterest convinced you to make! This outfit is perfect for Friendsgiving dinner, it's dressy, yet casual and comfortable and totally screams the holidays! Cherish your family and friends this holiday season!
We're starting with The Mimi- Black Modest Bikini and over that putting a staple, wine-colored dress. We're layering over that a gray, fur vest and lacing up some black ballet flat inspired heels on our feet! We're accessorizing with a small snake print wristlet, some silver bangles and a pair of flashy silver earrings!
We were recently featured on Calligramme's blog by writer Krista Wright, and we are so excited! Calligramme just started selling MADI Apparel in their Pittsburgh boutique this month! Live in PA? Go check them out! Reblog:
Who Doesn’t Like New? Fresh options at Calligramme in time for the holidays!
Calligramme is super excited to introduce two new collaborations. We are now proud to carry MADI Apparel and Nevaeh Intimates, both of which will be featured on the Calligramme website and in our storefront. Of course, seeing these pieces in person would be the ultimate way to appreciate their unique beauty, but if Pittsburgh is too far away, here’s a few reasons to check out these incredible makers.
MADI Apparel is known for making huge strides in the modern clothing industry. They are the only intimate apparel brand focused on positively impacting all areas of the underwear market. They were even named “America’s Most Impactful Intimates” by a leading lingerie publication last year.
Using a clean palette of four colors (black, white, grey, and lavender), Madi creates simple and elegant pieces that are as beautiful as they are comfortable. In addition to delicate and wearable laces, their main fabric is a viscose made from bamboo. That may sound weird, but take a chance, because this stuff is amazing. It’s moisture-wicking, wrinkle-free, non-elastic, odor preventing, and sustainable. Crazy sustainable. It’s the fastest growing plant in the world, it takes in five times the volume of greenhouse gases when compared to timber trees, and releases 35% more oxygen.
MADI keeps is local, all while helping women around the world.Both their storefront and production are in Kansas City. And if you think it couldn’t get any better, hear this: for all intimates sold, MADI donates a pair of underwear to a woman in need. Underwear are the most needed, most under-donated item of clothing. And for those of you who call Pittsburgh home, for all intimates sold at the Calligramme brick and mortar, they will donate a pair of underwear to a woman living in Pittsburgh. Need any more reason to shop? Didn’t think so. MADI will be at Calligramme through the first weekend in December.
This week's look is called work hard, play hard because it's the perfect outfit to wear to the office and then out to happy hour with your beau or your ladies! It's dressy and conservative enough for work, but fun and flirty enough to wear out as well! The all black outfit is slimming on any woman, and the accessories will make you pop!
We're starting with The Diana- Black Wide Lace Thong and putting on a pair of black ankle pants over them. On top, we're keeping it simple with a black chiffon short sleeve shirt. We're doing lots of accessorizing, first with a pair of strappy black heels and a burgundy suede clutch. We're doing it up with jewelry including a black and gold short chain necklace, a long black and gold pendant necklace, lots of gold bangles and gold geometric dangly earrings!
As we cross hump-day we start to think about the weekend, and for us the weekend includes date night! This outfit is perfect for a date night at this time of year because it's sexy and dressy, but warm and comfortable.
We're starting with The Pamela- Ivory Cheeky Brazilian underwear and layering over that a short black dress. We're topping that off with a cream and black thick Aztec print kimono. We're accessorizing with flat, black, over-the-knee Tory Burch boots and a black Rebecca Minkoff purse. To finish off the outfit, we've added a long pendant style necklace, gold bangles and gold and black earrings.
This week's outfit is something that could be worn to just about anything this time of the year, especially with a few tweaks and modifications to make it your own! Depending on where you work, it could be worn with a camisole underneath, it could be worn to meet with friends, to go out, for a casual date, for lunch or dinner, to the museum or just running errands!
We're starting with The Pamela- Black Cheeky Brazilian panties and The Hendricks- Classic Comfort Bamboo Bralette. Over that we are adding a black and creme geometric chiffon top and a pair of light gray skinny jeans. From here, it's up to you how you style it! If you're running errands you may want to pop on a pair of Vans black slip-ons or a pair of black riding style boots to meet with friends. If you're going out, you may want to put on a pair of black wedges and a black leather jacket! There are so many possibilities when you start with the right staples!
MADI Apparel needs YOUR help spreading the word about our impactful intimates line! We have recently launched a video of our fall/winter '16 collection detailing our newest product - bralettes! Please watch this short video production below - filmed, edited and produced by Nathan Happer.
For those of you that might have missed our fashion show and fundraiser on Saturday October 1st (or just want to relive the amazing show), here's just SOME of the awesome looks featured!
Photos by Rick Andersen.
And of course, a HUGE thank you to every single person who helped make this night possible! From our food and beverage providers to models and performers to volunteers and donors, we are grateful for every one of you!
While it is Fall, we still have the occasional warm afternoon, especially this year with it being so unseasonably warm! This outfit is perfect one of those sunny afternoons we're still experiencing. It can be worn to lunch, to the museum, shopping, to just about anything you want to do on your sunny afternoon and still look cute!
This outfit features two MADI items, The Hendricks- Classic Comfort Bamboo Bralette as well as the The Diana- Ivory Wide Lace Thong. These two staples are being paired with a black and white striped crop-top and a maxi length ivory skirt. An outfit like this would look perfectly paired with a pair of black lace-up espadrilles, and a small black leather cross-body bag. Lastly, just accessorize with your favorite everyday jewelry!
This Saturday, October 1st, join us for our first runway show hosted by our 501c3 charity - MADI Donations - to benefit a dozen local KC non-profits with underwear donations!! The show will be held from 6pm-11pm, at 1101 Mulberry St, Kansas City, MO 64101-1348.
General Admission: $35 (includes 1 complimentary drink + Port Fonda apps + live music + runway show)
VIP: $75 (includes 3 complimentary drinks + swag bag of local products + Port Fonda apps + live music + guaranteed seat at runway show) **First 50 guests to buy a ticket will receive swag bag of local KC products**
To purchase tickets, go here: https://app.mobilecause.com/form/l1Yfig
We hope you all make it and we can't wait to see you there!
We invite everyone to join us Saturday June 11th from 12 to 3 p.m. at our KC flagship store at 1659 Summit, KCMO. We're hosting a special gifting themed Pop-Up featuring Kendra Scott, Ocean and Sea, Indigo Wild and of course, MADI Apparel for this month's Second Saturdaze in the Westside!
- Bring + sign in two friends AND/OR purchase any MADI item and your name will be entered into raffle to win one of 3 Kendra Scott jewelry pieces! - 20% of Kendra Scott sales will benefit MADI's next international drop-off in Ecuador late June - Specials by local brands Indigo Wild and Ocean and Sea
Want to come early for more Saturday fun? We are having our second Pilates class at MADI with Thrive Pilates at 10 a.m. Then head next door to Westside Local and recieve 15% off your brunch (with purchase of Pilates ticket)!
We hope to see you all for some mimosas, coffee and shopping!
Here are some pictures from past events at our store:
The weather has finally warmed up and we couldn't be happier! That means it's time to get out there and lunch with the ladies! This outfit is perfect for sitting on a patio under an umbrella, sipping tea and chatting with your gal pals!
We're starting with The Kyle-Black Classic Boyshort underwear and layering over them an adorable green summer dress. We're accessorizing with a pair of lace-up espadrille wedge sandals and a matching bucket bag. We're finishing off the outfit with a howlite gemstone choker and a pair of arrowhead stud earrings.
This week we are featuring our Ivory Sybil Sleep Top! (And of course a pair of our MADI underwear!) This outfit is perfect to enjoy the warm sunny days that have finally decided to show their face! This outfit is perfect for a walk through the park, sitting outside, window shopping, a picnic, or just about anything It's perfect for anything because it's comfortable and cute!
We're starting with The Kaydee- Wide Lace Brazilian underwear and over top of them putting a pair of cuffed denim shorts. On top, we're putting on our Sybil Sleep Top in Ivory, and tucking it in the shorts just a little! We're accessorizing with a tan cross-body purse and a pair of complimentary lace-up gladiator sandals. We're finishing the outfit with a layered gold necklace and a simple stack of gold bangles!
Executive Director of our non-profit arm MADI Donations - Lindsey - was on a MADI underwear drop-off in Panama in early April! Here's an update on our mission and partnership in Panama:
Lindsey saw a great need throughout Panama and the comarca - home to the Ngobe Bugle Tribe - for women's underwear. It's a luxury item most western women take for granted.
MADI Donations partnered with companies 4Love (a clothing company that focuses on women empowering women) and Sowing Seeds of Love (a non-profit Lindsay started in Panama that empowers indigenous women, children and orphans through education, team sports and teaching different trade skills.) Lindsey has established great credibility within these communities as she has been living and empowering these individuals for 4+ years. She knew exactly where to travel to bring these amazing undies to women!
The donation drop-off consisted of a 2+ hour drive into the comarca followed by a two hour hike up the mountains to distribute undies. They were blessed with passing out 120 pairs in the comarca. With each pair of underwear, the drop-off team also added a note letting the women know they are beautiful and loved. At first, the women were a bit timid and smirked about the undies but when Lindsey talked to them, made jokes and let the women choose the style of undies they liked the best, the whole donation drop-off team watched these women light up! Love and joy filled the air.
MADI undies were also distributed to teenage girls and workers at both orphanages (that our partnered organization Sowing Seeds of Love supports) as well as to all the women of 4Love, their daughters, sisters, sister in laws, aunts, etc..!
This was Lindsey's first donation drop-off since she became part of our team as Executive Director in February! In her words "I can't wait to see what the future has in store for MADI Donations and the trips we will embark on to provide women with the joy of undies!"
Two extra fun facts:
The women couldn't believe the underwear was made out of Bamboo, they were fascinated by that.
Each MADI style is named after individual women who’ve made a difference in the life of our founder and who symbolize the kind of impact MADI can make in the world! Keep reading to learn about how each style got it's name!
From Hayley, MADI’s founder:
I wanted the women buying MADI intimates to picture their mom, sister, best friend, etc. receiving the donated pair. This was a CRUCIAL element in our development - not only is the name of our intimates line a woman's name (MADI - also spelling out Make a Difference Intimates) - but our styles are named after women as well. I wanted the women receiving the donations to matter - to have a name.
These important women in my life even inspired the creative process behind designing the garment shapes. I'm a woman - and I know what women wear and don't wear. We stick to the styles we know and love - it's usually pretty black and white - but this answer certainly isn't the same across the board for every woman. For example, some women only wear briefs. Some only wear thongs. So, I designed clean-cut styles that women feel sexy in and feel comfortable wearing most often. I wanted to steer clear from trendy styles and fabrics or loud colors that lose their flavor after a year or so. MADI intimates are simple, luxurious basics that women constantly search their drawers for.
During the design process, I pictured the loved one who inspired the style name. I let the design flow from her personality - what makes her unique to the world? How can an undergarment style embody the essence of her soul?
First, I started with my Grandma, Bonnie. (I call her Gaga, but that wouldn't make for a very nice panty name :) ! )
The brief reminded me of her - because it's CLASSIC. Briefs will never go out of style - even young women find them most comfy. When I think of my grandma I think of comfort, ever-present, and always in-style :).
Bonnie is well rounded in life and on your body. High-rise fit with a retro look, flattering every womanly curve.
Mimi is what I call my other Grandma. She's always around and has never let me down! This makes me think of the bikini style. It's modest in the back and doesn't ride - you know she will always stay with you :).
Mimi's got your back in everyday life (literally) with full coverage bottoms and a chic, clean front.
Kyle is my best friend since 4th grade. She has a gender fluid name and is always up for anything. The origin of the classic boyshort stemmed from boxers - a low-rise fit with a wide band. We made it a cheekier cut though - why? Because we're girls and want to feel sexy!
Kyle is the girl-next-door. Comfy coverage with a classic fit.
Pamela is my wonderful mom. She is the most genuine person I know - but also is a major "boss chic" with sass. This style is inspired by the Brazilian swimwear bikini style. I drew this one up living in a small beach town in Florida. It reminded me of my mom - sweet and cute all around but spicy when you least expect it!
Pamela is sweet with a little bit of spice. Feminine, soft and sexy with moderate bottom coverage.
Diana is my other best friend from 4th grade. She's outspoken and knows how to express exactly what she wants! Her hair even inspired this style. Her long, wavy locks remind me of the fluid, feminine floral pattern in the wide lace band.
Diana isn't afraid to be different – she radiates beauty and confidence. Ultra cheeky bottom with a floral wide lace band
The Kaydee was named after my college sorority, Kappa Delta. I learned a lot of confidence in this life stage - I also had a lot of fun with my sisters, creating memories that will last forever. This style (our now most popular style) was designed with confidence and flair. This one is a guys' favorite! :)
The Kaydee is confident and sassy. Cheeky bottom coverage with a flirty floral wide lace band.
The Sybil sleep top was named after my first cousin. She's bold and loud, but is somehow soft and cuddly at the same time. The design behind this top was to be a garment you never want to take off. And this is literally a possibility as the top was designed to be worn for bed and outerwear over jeans or shorts!
Mother's Day is right around the corner and for most of us that means brunching with the woman of the hour! This outfit is perfect for a brunch because it's Springy, so you won't be too hot, it's loose and airy, so you can eat all you want, and it's totally in style!
For starters, we chose The Bonnie- Ivory High-Rise Retro Brief, and are layering over them an adorable blue denim dress. We're pairing this dress with a simple pair of brown wedges and accessorizing with all gold jewelry. We're pairing delicate gold earrings with a short chain necklace, a layered ring and a stack of special Mother's Day Alex and Ani bracelets.
This week, we're getting outdoors with this outfit for an afternoon picnic! It's finally warming up and what better way to enjoy these perfect Spring days than with a lunch outdoors? This outfit is fashionable yet simple and perfect for an afternoon outside!
We're starting with The Kaydee- Ivory Wide Lace Brazilian Underwear and putting over top of them a pair of regular wash jeggings. Up top, we're keeping it simple with a white scoop neck t-shirt. We're accessorizing with a small brown leather cross-body bag and brown leather heels. We're finishing the outfit off with a gold statement necklace and cuff, and a pair of delicate gold studs.
Join Thrive Pilates & Movement Studio for a series of Pop-Up Pilates with MADI at Thrive Pilates & Movement Studio! ALL proceeds from this event will be used for MADI to donate underwear to sexual assault survivors in Kansas City & MADI will be giving a way a FREE sleep top to one lucky winner!
The first class is this Sunday, April 24th from 8pm to 9pm. Tickets are $15 in advance and $20 at the door! Please bring your own mat and water. To pre-enroll go to thrivepilateskc.com.
April 24 Pillow Pilates 8:00 PM - 9:00 PM Join us for an evening Pilates practice to prepare your mind and body for a great night's sleep. Each participant will receive one luxurious, bamboo MADI Apparel sleep top and MADI's non-profit will donate a pair of underwear to a woman in repair.
June 11 Panty Pilates 10:00 AM - 11:00 AM This class will be designed for the female body. Lauren Thompson, owner of Thrive Pilates, has specialized training in working with women's fitness and will utilize her knowledge to develop a series that strengthens and lengthens in unique ways that are healthful for the female body. Each participant will receive a pair of fast-wicking, soft bamboo MADI undies, which happen to be perfect for a pilates workout! MADI's non-profit will also donate a pair of underwear to a woman in repair. Additionally, guests will receive a discount on brunch for June 11th at Westside Local.
Want to attend both classes? Get the 'Complete Set' for a discounted rate of $27.
Sunny days are finally here! That means it's time to get back out and enjoy some window shopping (and some real shopping)! This outfit is perfect for just that! Enjoy this sunny weather with your girlfriends or maybe even your man!
We're starting with The Diana- Ivory Wide Lace Thong and topping it with an adorable white sundress. We're accessorizing with a small tan cross-body bag and a pair of tan sandals. We're finishing the outfit with a long pendant necklace with a turquoise accent and a simple pair of gold earrings.
April is Sexual Assault Awareness Month, so we reached out to one survivor to share a bit of her story with all of us, and here it is:
I think we all have an idea in our minds of what a perpetrator looks like; he's a scruffy, dirty, "creepy" man who hangs out in alleyways and drives a van--that, of course, has no windows. Part of this mentality is that we like to think we can tell just by looking at someone whether or not they are dangerous. We like to think if we know what to look out for, and if we know how to be safe, nothing bad will happen to us. Ahh, if only, if only...
This false image of perpetrators played a big role in keeping me quiet after I was raped on a date on November 14, 2009. After it happened, I was confused and so angry. I was embarrassed and blamed myself entirely for not having recognized a rapist even when standing face to face. When I considered coming forward, I thought to myself, "Who is going to believe a guy as successful, handsome and charming is capable of raping someone? And who is going to believe someone would rape someone on a date?" He doesn't fit the image society has of a perpetrator, or even my image of a perpetrator, and that terrified me. The fear of not being believed overshadowed my desire to be heard or validated. Never having felt more lost and alone, I kept it to myself.
My healing was full of hiccups. I made a lot of bad choices, and in between those bad choices was courage to keep pushing forward--despite all the "two steps forward- one step back" progress. The journey was painful, and trying, and beautiful--and mine. Every victim and survivor is going to heal in their own way. What they need and deserve from the people around them is patience, validation, sensitivity, and empowerment. They deserve for us as a community to stand up and say, "We believe you. It wasn't your fault." It's not a pretty subject. People don't like to think about how often it happens and they certainly don't want to talk about it. It's awkward. But survivors aren't going to feel comfortable coming forward when we as a community are terrified to talk about something that happens every day.
My story went public for the first time for MADI Apparel's #HerSuperPower campaign.
Since then, I've been public speaking all over Kansas City and making short, educational videos on YouTube to help raise awareness.
I wasn't ready to have a voice for quite some time, but now that I do, I hope I'm able to be a voice for the voiceless. I hope the world hears me and chooses to treat survivors with compassion instead of criticism. I pray my voice reaches all the men and women who have been impacted by sexual violence, either directly or indirectly, and it motivates them to keep faith. I pray they hear me when I say, "It may not seem like it now, but I promise healing is possible. You too, can feel whole again."
Like Geony said, she was featured in our MADI #HerSuperPower campaign, to watch the full video, check it out HERE.
This coming Friday, April 15th, MADI will be participating in the Badass Bitches Edition of the next East Bottoms Bazaar! This edition will be featuring other female-led businesses like MADI, and we are so excited to be there with them!
The event will be from 6pm-9pm and will be featuring us (MADI Apparel), Wunderhub Vintage, Gilded Jewelry Haus, Sandlot Goods, Wood + Wick Candles, Happy Habitat Photo Bed and Cuban Street Food by Chef Rachel Rinas and of course, beer generously donated by Boulevard Beer.
One of the best parts of the event is that it is totally free to attend!
If you're in the area, we really hope to see you out there!